WHAT IS HSTRAIGHTEN?
Botanical smoothing, not a one-look promise.
Hstraighten is OWAY’s professional smoothing emulsion. OWAY describes it as a smoothing and taming treatment that helps reduce frizz and excessive volume, restore softness and hydration, add shine, and make hair more workable. It is formulated with 87.17% naturally derived ingredients, including biodynamic Dock, organic Mullein, and ethical Date, alongside a naturally derived smoothing complex.
Hstraighten is not a perm and it is not a guarantee of pin-straight hair. The finish depends on your hair type, the technique used, and the result you choose. Some clients want a smoother, sleeker finish; others want to keep their natural movement while making the hair easier to manage and style.
A PERSONALIZED SERVICE
Less daily struggle. More control over your finish.
I start by learning what bothers you most: frizz, humidity, flyaways, excess volume, or the time it takes to style. Then I review your hair history, current condition, color plans, and routine to decide whether Hstraighten fits your goals. OWAY notes that results may last about three to five months, depending on hair type and technique; your personal result and timing can vary.
The treatment’s smoothing action helps make hair more manageable and can simplify blow-drying and styling. It is a technical service that uses product and heat, so I’ll explain the process, aftercare, and timing—especially if you’re planning a color service. OWAY recommends spacing color and Hstraighten by at least one week; we’ll plan the order that best suits your hair.
MY OWAY-ONLY SALON
A smoothing option that fits my approach.
I chose Hstraighten because it gives me another thoughtful way to work with texture. OWAY is the only professional color and care brand I use in my salon, and Hstraighten lets me offer a smoothing service that feels aligned with that philosophy: considered ingredients, professional technique, and a personalized result.
The flyer notes a starting price of $500. Final pricing depends on hair length, density, texture, and time required. A consultation is required before booking so I can assess your hair and give you a clear service plan.
Book an Hstraighten consultation